Welcome to M is for Mercy, a Grunge, alternative and individual style fashion house. We as a brand aim to promote the concept of individuality and to have the confidence to show yourself through what you wear.  

Our latest gender-free collection has been created with the concept of sustainability and vegetarianism in mind. The dark colours throughout the collection relate to the designer’s idea of mourning all animals harmed in the meat industry. Also to show how to lead a cruelty-free life in fashion. Focusing on Cruelty-free fabrics and statement pieces created from materials that could have been alternatively used in the meat industry. Inspiration was also taken from the dark, crumbling structure of  South Wales' Castle Ruins.
We also believe that, as a brand, reducing wastage in the fashion industry is vital and therefore this collection has been created to be as sustainable as possible. The collection contains ‘waste materials’ but we do not view them as such. To us, these renewed fabrics are valuable, they tell a story. Each piece is individual with there own ‘imperfections’ and is designed to help you to portray your true self.